001
Size Equals Authority
The largest element is usually perceived as the most important. By enlarging a headline or a hero image, you immediately establish an "anchor point" that captures attention before the viewer sees anything else.
002
Contrast As The Navigator
Don't try to make everything stand out, or nothing will. Use color contrast, bold vs. light fonts, or opposing shapes to separate key information from the background, making the message "pop" off the screen.
003
Leveraging White Space For Focus
White space isn't wasted space; it's a sophisticated "buffer zone." The more space you leave around an object, the more important and prestigious it becomes. It prevents the viewer from feeling suffocated by too much data.
