001
The "Personal Style" Trap
Many designers spend hours tweaking a drop shadow or a "trendy" color palette because they want the work to look artistic. But here’s the truth: Clients don’t pay you to fill your personal portfolio.
002
The "You Are Not The User" Mindset Around You
This is the golden rule of UX. What you find "intuitive" might be confusing to a 50-year-old user in a rush. The ego urges us to prove how smart we are through complex solutions, but true brilliance lies in obvious simplicity.
003
Feedback as Data, Not an Attack
When a client says, "This color doesn't work," a designer with a large ego feels personally insulted. A professional designer, however, asks: "Why doesn't it work? How is it affecting the user's emotional journey?".
Ego Design: Defending an idea at all costs because it's "your baby."
User-Centric Design: Being ready to kill your darlings if data shows users are frustrated.
